The traditional definition of a brand is simply the identity of a product, service, or business.   It’s the sum of all marketing efforts – the name, logo, packaging and presentation.  But the truth is a brand is defined by what others think of what you’re offering and the full experience of interacting with you.  Protecting your brand and the impression it leaves is crucial to any successful marketing strategy. 

We understand the true meaning and reason for building a brand.  Customers need to be familiar with your brand, comfortable enough to purchase from you, and then recommend that great experience to others.